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The True Cost of Aged Inventory: Why Velocity Beats Price in Independent Auto Retail

Our analysis reveals that vehicles aged beyond 60 days cost dealers an average of $40-75 per day in combined holding costs, depreciation, and opportunity cost – often eroding profit margins to near zero or negative territory. By adopting a velocity-first mindset, dealers can increase annual ROI by 35-50% while reducing financial risk and improving cash flow stability.

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