It’s still winter but the heat of tax season is here.

Today marks the official start date of the nation’s 2024 tax season where the IRS will begin accepting and processing 2023 tax returns.

As those sometimes hefty refunds start rolling in, a wave of eager car buyers prepares to hit the pavement.

So, how do you harness the power of tax season refunds and make them work for your dealership?

Inventory Agility

Tax season is a dynamic beast, and flexibility is your key to navigating its twists and turns. Be prepared to pivot. Did those fuel-efficient sedans suddenly hit a wall? Time to shift gears and stock up on adventure-ready SUVs. Are trucks flying off the lot faster than greased lightning? Double down on your pickup truck inventory.

Agility is king in the tax season sales race. Stay in tune with customer demand, react quickly to shifting trends, and keep your inventory stocked with the vehicles that are guaranteed to send those refund checks flying straight into your dealership lot.

Market Research

To expand on the above thought, don’t just guess what customers want – utilize resources available to you to make data-informed decisions on what inventory is in demand in your area.

Research local buying trends, analyze national fuel efficiency preferences, and even tap into data on popular tax-season trade-ins. This intelligence will guide your inventory decisions, ensuring you have the right mix of fuel-sipping commuter cars, spacious family SUVs, and maybe even a few head-turning luxury options.

With the right market intel, you’ll be waiting with the perfect vehicle for every type of refund-wielding customer who rolls through your door.

Leverage Your Floorplan

Think of your floorplan partner as the nitro boost to your tax season engine. With readily available credit, you can stock your lot with the right inventory without tying up your cash.

At Kinetic Advantage, we provide our dealers with the tools and technology to easily find the inventory they need and the ability to finance that inventory with just a few clicks.

Tax season is a great opportunity for used car dealerships, but only for those who are prepared. With the right floorplan financing, market research, and inventory agility, you can transform those paper windfalls into rolling profits.

Contact your Kinetic Rep today, or fill out an application for quick floorplan financing without all of the excessive fees here.

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What Drives You?

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The dealership floorplanning newsletter that takes a look into recent floorplan news & trends, as well as updates from inside the walls at Kinetic Advantage.

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(We promise not to spam you or inundate your inbox with emails. Our newsletter goes out roughly twice per month to include important news and information around dealer floorplanning.)