Independent dealers sold 9.8 million vehicles in 2025, the third straight year of growth according to NIADA. The market is healthy. But the dealers who will thrive in 2026 and beyond won’t be the ones fighting over the same auction lanes. They’ll be the ones who built acquisition channels their competitors haven’t touched.

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Our analysis reveals that vehicles aged beyond 60 days cost dealers an average of $40-75 per day in combined holding costs, depreciation, and opportunity cost – often eroding profit margins to near zero or negative territory. By adopting a velocity-first mindset, dealers can increase annual ROI by 35-50% while reducing financial risk and improving cash flow stability.

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