The first thing you can do is stay informed of what customers like and don’t like. Like how Kinetic works to anticipate dealer pain points to relieve them with floorplanning solutions, how can you do the same for your potential customers?
Buying a car is a big step for most people, whether it’s their first vehicle or the time has come for them to upgrade to something different. How can you make the process as smooth as possible?
A tell-tale way to know what customers think is to read your competitors’ reviews. While it is beneficial to read your reviews, it’s also beneficial to read the reviews of others.
Ask yourself: does your dealership do any of the negative things that are mentioned in other reviews? If so, how can you take action to make sure potential customers don’t have the same experience with your business?