Catering to Customers
One of the best ways to ensure that customers come to you and not your competition is to ensure your sales team knows how to create a positive buyer experience.
They can access Kinetic 360 to let customers know of any inventory that’s being refurbished or in transit from an auction if the vehicle they’re looking for isn’t on the lot. They should also know how to consult with customers when they need guidance and cater to their preferences.
For example, if a customer wants to spend as little time at the dealership as possible, they should try to accommodate them by completing as much of the sales process virtually as possible. This can include things like virtual vehicle tours and agreeing on a trade-in price, so all the customer has to do is sign on the dotted line when they come in.