2. Happy Employees Make Happier Customers
Your employees are a reflection of you and the dealership you are running. There should be uniformity in how customers are treated by leadership, as well as other team members. Consider how customers are greeted when they enter the business?
What is their experience while they are waiting to meet with someone? How do your employees interact with customers when you or a manager isn’t around? All of these are questions you should know the answer to, along with determining what resources your team may need to do their job better. Also, make sure to have conversations with team members if you sense something is off.
Happy employees make for a happy workplace.
Customers don’t want to spend time searching for answers. They also don’t want to do business with a dealer or salesperson that they don’t trust. By keeping your website and listings up to date, along with being able to answer any questions they may have, you help establish trust. Consider frequently asked questions that past customers have had.
Would it be useful to include a FAQ tab on your website? Is your site easy to navigate, with important information readily available? Think of the information you would like to know when making a large purchase and make sure you meet or exceed your own desired standards.