Dealerships used to be the first place people would come to look at cars, but the Internet has opened up a lot more avenues. Now customers can do all their background research online, and once they’ve found a car online, they go to the dealership and make their purchase. That’s why your niche is important.
A niche helps you stand out. When you’re finding your niche, focus on what you do well already. If you sell more sedans and vans than you do SUVs and trucks, perhaps you focus on the smaller cars. If you sell more cars that are priced under $20,000, maybe you only focus on vehicles with this price point.
By focusing on a profitable niche and being the best in that area, you’ll attract more customers when they’re ready to buy.