While your independent dealership may be small, social media has the power to level the playing field and attract potential buyers to your business. Many smaller dealerships don’t have much of a social media presence at all.
This is a mistake in today’s environment because social media is one of the ways potential customers establish trust with a brand. Kelly Blue Book notes that in recent years, car buyers spent anywhere from 7 to 9 hours researching online before making a purchase.
A part of this research process includes looking at social media to see what other people are saying about the business.