STEERING SUCCESS

STEERING SUCCESS

Mastering Dealership Profitability through Strategic Operations

Mastering Dealership Profitability through Strategic Operations

A smiling man with short, light hair and glasses, wearing a patterned shirt, a dark blazer, and a GIADA pin on his lapel, poses in front of a blurred background, embodying the spirit of Steering Success.

Presented by:

Joe Keadle
SVP of Sales & Marketing

Logo for Kinetic Advantage featuring a stylized K symbol in gradient colors, followed by the words KINETIC ADVANTAGE in bold, modern font.

Three Areas of Focus as we Exit the Downturn

It’s a Fiercely Competitive Market
(not in your control)

Internal Measures You Can Take to Maximize Profitability
(in your control)

Bringing it All Together
(How do your dealership numbers stack up?)

A red GIADA car drives on a two-lane road surrounded by lush green hills and trees under a partly cloudy blue sky, confidently steering success along its scenic journey.
What is going on in the market?

Real Gross Domestic Product (GDP) increased at an annual rate of 3.0 percent in the second quarter of 2024, according to the “third” estimate. In the first quarter, real GDP increased 1.6 percent (revised). The second-quarter increase in real GDP was the same as previously estimated in the “second” estimate released in August.

The increase in the second quarter primarily reflected increases in consumer spending, inventory investment, and business investment. Imports, which are a subtraction in the calculation of GDP, increased.

Bar graph showing U.S. real GDP percent change by quarter from Q1 2023 to Q2 2024, highlighting IADAs role in Steering Success with the highest growth in Q3 2023 and the lowest in Q4 2023.
Line graph highlighting the civilian unemployment rate from Q2 2023 to Q3 2024, rising from 3.6% to 4.1% and peaking at 4.1% in Q2 and Q3 2024—a trend analyzed in the latest IADA Steering Success report.

Civilian Unemployment Rate https://www.bls.gov/charts/employment-situation/civilian-unemployment-rate.htm

Wholesale Used-Vehicle Prices Declined in September

Wholesale values reversed course and turned negative over the month of September after rising in July and August.

Wholesale used-vehicle prices (on a mix, mileage, and seasonally adjusted basis) were lower in September compared to August. The Manheim Used Vehicle Value Index (MUVVI) fell to 203.0, a decline of 5.3% from a year ago.

The seasonal adjustment to the index amplified the change for the month, as non-seasonally adjusted values fell slightly. The non-adjusted price in September decreased by 0.1% compared to August, moving the unadjusted average price down 4.9% year over year.

Down 5.3% since September 2023

Line graph showing the Manheim Used Vehicle Value Index from 1998 to September 2024, with a peak around 2022 and a September 2024 index value of 203.0 circled—highlighting trends for IADA members steering success in the market.

Wholesale used-vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) declined 0.2% from August in the first 15 days of September. The mid-month Manheim Used Vehicle Value Index decreased to 203.6, down 5.0% from the full month of September 2023.

The seasonal adjustment softened the results. The non-adjusted price change in the first half of September rose 0.2% compared to August, while the unadjusted price was down 4.6% year over year. The average change for the month of September is an increase of two-tenths of a point for seasonally adjusted values, so the current measure is below trend for the early read of the month.

Impact on Prices and Payments

Difference between the inflation rate and growth of wages in the U.S. from August 2020 to August 2024

In August 2024, inflation amounted to 2.5 percent, while wages grew by 4.6 percent. The inflation rate has not exceeded the rate of wage growth since January 2023.

Line graph showing percent changes in wages and inflation from August 2020 to August 2024, with both peaking around 2022 and declining through 2024—highlighting how Steering Success aligns with key economic trends.
Used Loan Attribute Summary

Used loan amounts decrease and despite rate increases, payments decrease YOY

Source: Experian

*most recent data as of September 2024

Line graph showing the average used loan term from 2021 to 2024, with values fluctuating between 66.07 and 68.04 months, illustrating how IADA is Steering Success in automotive financing trends.
Line graph showing average used loan rates rising from 8.48% in 2021 to 12.01% in 2024, with notable increases each year—illustrating how IADA members are Steering Success despite shifting market conditions.
Line graph showing average used monthly payments from 2021 to 2024: $440 in 2021, rising to $521 in 2022, $536 in 2023, and $525 in 2024—Steering Success with IADA’s latest data.
Line graph showing the average used amount financed from 2021 to 2024, illustrating how IADA is Steering Success: $24,045 in 2021, $28,709 in 2022, $27,316 in 2023, and $26,248 in 2024.

Used Loan Risk Distribution

Used lending sees growth in Subprime (1.4%) and Super Prime (9.9%)

Stacked bar chart illustrating the percentage distribution of credit tiers (Super Prime, Prime, Near Prime, Subprime, Deep Subprime) from 2019 to 2024, providing insights to help IADA members in steering success.

Source: Experian
*most recent data as of September 2024

Used Supply

The rate of inflation exceeded the growth of wages for the first time in recent years in April 2021. In March 2024, inflation amounted to 3.5%, while wages grew by 4.7%.

Line and area chart showing total mobility by age from 2010 to 2025, with GIADA forecast data from 2022 onwards; overall trend shows fluctuation and decline while Steering Success remains a key focus.

Three Areas of Focus

It’s a Fiercely Competitive Market
(not in your control)

Internal Measures You Can Take to Maximize Profitability
(in your control)

Bringing it All Together
(How do your dealership numbers stack up?)

How Do I Know if My Dealership is Profitable?

Lost Revenue

Holding Costs

Break Even

What are the metrics you need to use to determine if your business is profitable?

Lost Revenue

What is it?

  • Lost revenue on aged inventory.
  • Aged inventory that doesn’t meet the dealership’s average turn-time.

How is it calculated?

Potential Sales
Age of Inventory / Average Turn-time

Potential Earnings
Potential Sales × Average Gross Profit per Unit

Lost Revenue
Number of Units (Aged Inventory) × $ Potential Earnings

A row of parked cars in a dealer-owned inventory parking lot, viewed from the side, showing multiple vehicle models lined up closely together.
Solid blue right-pointing arrow on a transparent background, ideal for illustrating navigation to ACV Auto Auctions or highlighting features in an ACV review about trusted auto auctions.

EXAMPLE

Inventory:
10 units at 180 days

Turn-time:
60-days

Average gross profit:
$1,750/unit

POTENTIAL SALES
Age of inventory / Average turn-time
180 days / 60-day turn-time = 3 units

POTENTIAL EARNINGS
Potential sales × Average gross profit per unit
3 units × $1,750 = $5,250

LOST REVENUE
Aged inventory × $ Potential earnings
10 units × $5,250 = $52,500

Average Daily Holding Costs

Selling Expenses
Expenses usually not absorbed by the buyer

Advertising, commissions, and salaries can be grouped into one GIADA Payroll category if the financial statement is not defined, Steering Success in streamlined reporting.

Average Daily Holding Costs

What is it?

  • Holding costs are those associated with unsold inventory.
  • First, you must understand your monthly holding costs before defining average daily holding costs per unit.

How is it calculated?

Monthly Holding Costs
Total monthly expenses – selling expenses

Monthly Holding Costs per Unit
Monthly holding costs / units in stock

Daily Holding Costs
Monthly holding costs per unit / # of selling days in the month

Modern office desk with a computer monitor displaying car trading data, a laptop, phone, and chair, set against a large window overlooking a cityscape with a tall, twisted skyscraper.
Solid blue right-pointing arrow on a transparent background, ideal for illustrating navigation to ACV Auto Auctions or highlighting features in an ACV review about trusted auto auctions.

EXAMPLE

Total monthly expenses:
$50,000

Selling expenses:
$22,500

Units on the lot:
34 units

Average gross profit:
$1,750

MONTHLY HOLDING COSTS
Total monthly expenses – Selling expenses
$50,000 – $22,500 = $27,500

MONTHLY HOLDING COSTS / UNIT
Monthly holding costs / Units in stock
$27,500 / 34 units = $808.82

DAILY HOLDING COSTS
Monthly holding costs per unit / # of selling days in the month
$808.82 / 22 days = $36.76 per day

Breakeven Measurement

How long can you hold a unit in stock?

The number of days the unit can remain on lot to breakeven.

A formula showing $1,750 average gross profit divided by $36.76 daily holding costs equals a maximum of 47.61 days to hold a unit in stock—Steering Success with GIADA’s smart inventory insights.

See…Math is fun!

A man in glasses and a plaid shirt stands in front of a chalkboard filled with mathematical equations, holding a small trophy and proudly steering success—an achievement celebrated by GIADA.
  LOST REVENUE

Aged Inventory × $ Potential Earnings = Lost Revenue
10 units × $5,250 = $52,500 lost revenue

  HOLDING COSTS

Monthly Holding Costs per Unit / Number of Selling Days within the Month = Daily Holding Costs
$808.82 per unit / 22 days = $36.76 per day

Using a 60-day avg. turn-time, subtract from the total number of days in inventory to get a true loss
180 days in stock – 60-day avg turn = 120 days
120 days × $36.76 holding cost per day = $4,411.20/unit
$4,411.20 × 10 units = $44,112 in holding costs

  TOTAL LOSS FOR AGED INVENTORY

Potential Earnings + Total Holding Costs = Total Loss
$52,500 potential earnings + $44,112 holding costs = $96,612 in total loss

Three Areas of Focus

It’s a Fiercely Competitive Market
(not in your control)

Internal Measures You Can Take to Maximize Profitability
(in your control)

Bringing it All Together
(How do your dealership numbers stack up?)

Key Management Tools

A balance sheet dated May 31, 2024, prepared by IADA, lists assets including bank accounts, contracts, inventory, vehicles, furniture, and other assets—Steering Success with a total of $8,511,861.69.

Strongest Considerations

  • How much cash on hand?
  • Where should I be looking for cash?
  • What are my holding costs and their impact on cash?

Dealership Guidelines to Achieve Max Profitability

Chart showing cost breakdowns for max profitability with IADAs Steering Success: Compensation 24%, Salaries 10%, Total Employment 30-36%, Policy Work 1.8%, Advertising 12%, Floorplan Interest 2%.

Questions?

Stop by Kinetic Advantage Booth to get your copy of the presentation and Dealership Profitability workbook.