Today car dealerships are challenged to find ways to attract attention in a crowded space. Most dealers use Facebook ads for their dealership or a Facebook page, some of them use Instagram. But very few dealers use TikTok.

The TikTok algorithm is so powerful because it is constantly learning and evolving. It is constantly analyzing data to figure out what content is most engaging, and it uses that information to recommend videos to users.

This means that car dealers who use TikTok have a huge advantage over dealers who don’t, because their videos will be more likely to be seen by potential customers.

During a summer 2022 survey, eight out of 10 U.S. car dealerships stated they invested a share of their ad budget in online video advertising. Social media and search followed as the most popular digital formats.

Regarding return-on-investment (ROI), audio streaming took the lead. Nearly 80 percent of respondents deemed platforms like Spotify and Pandora worth the ad dollars invested.

Canva is a free-to-use (with a paid option) online graphic design tool. It’s drag-and-drop features allow you to create social media posts, presentations, posters, videos, and many other types of digital and print assets.

If you have a Canva account – or sign up for one – you can utilize these templates and edit them to include your logo, colors, vehicles, etc.

Struggling to come up with catchy descriptions for your vehicles time and time again?

Leverage this AI tool to write them for you!

Edit this free Canva video template and use it on your TikTok page, or in Facebook and Instagram Reels.

Canva is a free-to-use (with a paid option) online graphic design tool. It’s drag-and-drop features allow you to create social media posts, presentations, posters, videos, and many other types of digital and print assets.

If you have a Canva account – or sign up for one – you can utilize these templates and edit them to include your logo, colors, vehicles, etc.