2. Build Your Reputation
Having a good reputation goes a long way and is essential to building and maintaining a strong customer base. Think about strategic ways to cultivate a positive reputation in person and online. Customers that have good experiences will not only return for future purchases, but they will also serve as a reference to others in their network.
Additionally, research events that are happening in your community. How can your business be involved? By sponsoring or helping to facilitate these events, you’ll have the opportunity to foster new relationships. People will begin to associate your brand with those community-building events. Make sure to bring your marketing materials with you!
3. Become an Expert on Your Buyers
There’s a wide variety of customers that drive the used car industry, but you can do additional research about the buyers in your area. Figure out what trends they follow, what cars are popular, and what they are most likely to buy.
You could have the top of the line when it comes to a certain make and model, but if the shoppers in your area don’t want that model, it will remain on your lot. Stay up to date on what is in-demand so that you can cater to that specific need. Look at it as consumer research.