1. Eliminate Communication Black Holes
No matter what platform you use to communicate with a customer, make sure that you’re responding quickly and transparently so they don’t feel neglected or confused by insufficient information.
If a customer is working with one of your sales reps but calls back a few hours later with additional questions, make sure that they can still have those questions answered if that sales rep isn’t immediately available.
You don’t want to lose a sale because a customer was transferred to voicemail and wasn’t able to get their questions answered until the following day. Find someone else who can answer their questions and keep them engaged in purchasing the vehicle they’re interested in.