Get More Leads – When you want to target new customers or reconnect with existing ones to drum up more business, you can utilize the money you save on deferring your curtailments to purchase more leads. Sometimes you need to cast a wider net to move more inventory off your lot and having the funding available to purchase new leads can do the trick.
Experiment with New Marketing Tactics – If you want to try promoting your inventory on a new social media platform or run strategically placed digital ads, deferring your curtailments will provide you with the extra collateral you need. Independent dealers know that the best way to move more metal off their lots is by finding ways to target new customers and having extra cash on hand will provide you with the flexibility to make changes to your marketing plan.
Flexibility When Business Slows Down – en the savviest of independent dealers experience lulls in inventory moving off their lot, but you can still have extra cash in your pocket to purchase the inventory you’ve been waiting for. By deferring your curtailments you’ll have the inventory financing you need to keep purchasing vehicles that are in high demand to meet your customer’s needs.
Extra Collateral When the Unexpected Happens – When you need to make unplanned repairs to your lot or want to upgrade some of your technology, you know how important it is to be able to tap into extra funding. Unexpected maintenance or upgrades to your dealership can cause you to feel a little cash-strapped and that’s when being able to defer your curtailments can come in handy.
Allocate Funding When You Need Help – If your business is growing or you want to hire extra staff to help out during tax time, utilizing your Kinetic Advantage floorplan’s deferment program will give you the extra cash you need to hire extra hands quickly so you can keep up with customer demand.