6. Close the Sale Quickly – From the preapproval process to signing on the dotted line – make sure that your sales process is designed around creating an efficient buying experience for your customers. Utilize a mix of virtual and in-person sales tools and techniques to make the process as convenient as possible for your customers.
And don’t underestimate the power of maintaining a high level of customer service to draw future business. The experience after making the sale can often be the deciding factor on whether a customer will refer friends or family members in the future to your dealership.
Make sure you manage any reconditioning issues that arise quickly and process the registration and titling paperwork immediately. The last thing your store needs is to be bogged down with customers waiting for their vehicle title or registration.