Ramping up your marketing efforts is another way to decrease turn time, but it is important to implement a marketing strategy that prioritizes quality over quantity. Resist the temptation to target anyone and everyone and focus your marketing efforts on targeted email and advertising campaigns.
In addition to your strategy, you want to make sure that your online advertisements are flawless. Understand how and when to use social media such as Instagram or YouTube to advertise as well. Prospective buyers want to know as much as possible about the car before they speak to anyone. A major part of this is high quality photos that show as many angles as possible.
This process is tedious, but worth the increased interest that it generates.
The third way you can decrease your turn time is by maintaining high level customer service. Customer service is now more powerful than ever when it comes to the consumer experience.
It determines whether a prospective customer will want to return for a test drive, make a purchase, or even refer your business to someone they know personally. Reflect on your current customer service initiatives. Is there room for improvement? Are there ways that you can go beyond to ensure your customers are satisfied?